The panel book gives an outline of who is on our panel, rather than a full feasibility estimate. If you're looking for a niche audience, you're unlikely to get an accurate answer from our panel book, though you will be able to narrow down the likelihood of finding that audience on our panel.

B2B recruiting is used to recruit business professionals via professional attributes such as job function and seniority. B2C recruiting is used to recruit consumer audiences via demographic attributes such as location and age.

While we offer one of the industry's largest proprietary panels, the fill rate of your study depends on factors such as how niche your requirements are, how well your project is written, and how much incentive you're willing to offer. The simplest way to find out is to publish a project. You're only charged per session once the session is complete.