Incentive Calculator

Calculate the right incentive to recruit high-quality participants for your research study.

How to calculate incentives for user research recruiting

Incentive Calculator FAQ

How accurate is this incentive calculator for user research recruiting?

Participant recruitment is a function of the right incentive, maximum reach and accurate audience targeting. The incentives recommended by this tool rely on data from thousands of projects that have been recruited for successfully on Respondent and hence these recommendations are made with a high degree of confidence. Read our blog article to learn more about how this incentive calculator works.

What is the difference between B2B and B2C recruiting?

B2B recruiting is used to recruit business professionals on the basis of their professional attributes such as job function and seniority. B2C recruiting is used to recruit consumer audiences on the basis of demographic attributes such as location and age.

How do I estimate incentives for a job function that is not listed in the incentive calculator?

Please select the most proximate job function to the job role that you are looking for, and make reasonable assumptions to extrapolate from the recommended incentive.

Will this incentive amount change if I need to recruit participants in a short window?

Yes. The values recommended on this UX research incentive calculator are based on average project lifecycles of 1-2 weeks for completion of recruitment. If you are working on a tighter timeline, we suggest that you increase the incentive you offer.

Does Respondent have the participants I am looking for, in this incentive calculator query?

Odds are, the answer is yes. Respondent has over 3M participants and a 3-step participant recruitment process of matching with our existing panel, offering commissions to our panel to invite relevant matches from their network and a team of recruiting experts who specialize in boosting hard-to-recruit campaigns. Publish your project on Respondent with the right incentive, and we will find your participants.

Get high-quality, great value participants on-demand

  • Flat recruit fees, we don't charge a fee for incentives
  • Only pay for completed sessions
  • Recruit for any research methodology