Incentive Calculator
Calculate the right incentive to recruit high-quality participants for your research study.
About your study
- 1-on-1 Interview
- Focus Group
- Unmoderated Study
- Online Survey
- Diary Study
- 5 Minutes
- 10 Minutes
- 15 Minutes
- 20 Minutes
- 30 Minutes
- 45 Minutes
- 60 Minutes
- 90 Minutes
- 120 Minutes
Who are your participants?
- Choose level of experience...
- Entry Level
- Senior
- Manager
- Director
- Vice President
- C-Level / Executive
- Partner
- Student
What percentage of people in your selected country are likely to qualify for your research?
Use this slider to estimate how common your target audience is within the general population.
Suggested Incentive $ --
Add your details above to get a more accurate and tailored incentive recommendation.
Incentive influencing factors
How to calculate incentives for user research recruiting
Enter Research Details
Enter the details of the research study, including the research methodology, time requested and audience type.
Select Target Audience
Describe your ideal participant with filters such as location, job function, seniority, and more.
Use Recommended Incentive
Successfully recruit quality participants with an appropriate incentive that is highly reliable.
Frequently Asked Questions
Participant recruitment is a function of the right incentive, maximum reach and accurate audience targeting. The incentives recommended by this tool rely on data from thousands of projects that have been recruited for successfully on Respondent and hence these recommendations are made with a high degree of confidence. Read our blog article to learn more about how this incentive calculator works.
B2B recruiting is used to recruit business professionals on the basis of their professional attributes such as job function and seniority. B2C recruiting is used to recruit consumer audiences on the basis of demographic attributes such as location and age.
Please select the most proximate job function to the job role that you are looking for, and make reasonable assumptions to extrapolate from the recommended incentive.
Yes. The values recommended on this UX research incentive calculator are based on average project lifecycles of 1-2 weeks for completion of recruitment. If you are working on a tighter timeline, we suggest that you increase the incentive you offer.
Odds are, the answer is yes. Respondent has over 4M participants and a 3-step participant recruitment process of matching with our existing panel, offering commissions to our panel to invite relevant matches from their network and a team of recruiting experts who specialize in boosting hard-to-recruit campaigns. Publish your project on Respondent with the right incentive, and we will find your participants.
Get high-quality, great value participants on-demand
- Flat recruit fees, we don't charge a fee for incentives
- Only pay for completed sessions
- Recruit for any research methodology
