Incentive Calculator
Calculate the right incentive amount to recruit high quality participants for your user research study.
How to calculate incentives for user research recruiting
Enter Research Details
Enter the details of the research study, including the research methodology, time requested and audience type.
Select Target Audience
Describe your ideal participant with filters such as location, job function, seniority, and more.
Use Recommended Incentive
Successfully recruit quality participants with an appropriate incentive that is highly reliable.
Incentive Calculator FAQ
How accurate is this incentive calculator for user research recruiting?
What is the difference between B2B and B2C recruiting?
How do I estimate incentives for a job function that is not listed in the incentive calculator?
Will this incentive amount change if I need to recruit participants in a short window?
Does Respondent have the participants I am looking for, in this incentive calculator query?
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