Panel Book

Get into the details of who's on our panel. View a breakdown of our 3m+ participants by age, gender, income, country, job title, skills and much more.

How to find any audience segment

Panel Book FAQ

How accurate is the panel book?

The panel book gives an outline of who is on our panel, rather than a full feasibility estimate. If you're looking for a niche audience, you're unlikely to get an accurate answer from our panel book, though you will be able to narrow down the likelihood of finding that audience on our panel.

What is the difference between B2B and B2C recruiting?

B2B recruiting is used to recruit business professionals via professional attributes such as job function and seniority. B2C recruiting is used to recruit consumer audiences via demographic attributes such as location and age.

Does Respondent have the participants I am looking for?

While we offer one of the industry's largest proprietary panels, the fill rate of your study depends on factors such as how niche your requirements are, how well your project is written, and how much incentive you're willing to offer. The simplest way to find out is to publish a project. You're only charged per session once the session is complete.

Get high-quality, great value participants on-demand

  • Flat recruit fees, we don't charge a fee for incentives
  • Only pay for completed sessions
  • Recruit for any research method on any tool